Search Engine Journal is an online publication that covers news, trends, and insights related to search engine optimization (SEO), digital marketing, and paid media.
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,...
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays...
Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...
Marketing News Canada Darian Kovacs Podcast with Jason Barnard Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this...
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
The Three Pillars of SEO Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The pillars are based...
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be...
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...
Consultancy Services One-on-One Consulting with Jason Barnard Get data-driven solutions to your critical digital brand challenges from the world’s leading authority on Digital Brand Intelligence. Backed by an unparalleled dataset of over 9 billion data points in our in-house platform Kalicube® Pro, you get evidence-led strategies to shape how the world sees your brand online....
Jason Barnard is the CEO and founder of Kalicube®, a premium Digital Branding Consultancy for entrepreneurs in the AI era. When Google and AI make decisions about entrepreneurs and their companies that determine their ability to shape markets, secure partnerships, and scale their ventures, having control over your digital presence isn’t just an advantage –...
Kalicube® Team Presents Fastlane Founders and Legacywith Jason Barnard Podcast Fastlane Founders and Legacywith Jason Barnard is a leading podcastfor entrepreneurs produced by Kalicube. About the Podcast Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance...
Invite Jason Barnard Looking for a fun speaker who is a leading expert in digital marketing and is ready to share his insights? Get to know The Brand SERP Guy® Global Authority & Impact: As the world authority on Digital Brand Intelligence, Jason shares his expertise through: Work with Jason Barnard Podcast Appearances Webinars as...
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