Recommendation Engines
Recommendation Engines
coined by Jason Barnard in 2024.
Factual definition
A Recommendation Engine is any algorithmic system, including traditional search engines and modern AI Assistive Engines, that presents a solution to a user as the best option for their needs.
Jason Barnard definition of Recommendation Engines
Jason Barnard applies this established term to a new, broader context, moving beyond its traditional use in e-commerce (e.g., Netflix or Amazon product suggestions). He defines modern platforms like Google Search, ChatGPT, Bing Copilot, and Perplexity as sophisticated Recommendation Engines that suggest brands, people, and companies as solutions to user problems. This re-framing is strategically critical because it shifts the primary goal from merely ranking content to becoming the *recommended entity*. Within the framework of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, influencing these engines requires building a deep, factual, and credible understanding of the brand's entity, which is the foundation for being recommended in today's conversational funnels.
How Jason Barnard uses Recommendation Engines
At Kalicube, Jason Barnard treats all search and AI platforms as Recommendation Engines. This is the core principle of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. The strategy is not to simply appear in results, but to be actively recommended by the engine as the most credible solution for the user's problem. We achieve this by systematically educating these engines' underlying technologies - knowledge graphs, LLMs, and search algorithms - about our client's brand. By establishing our client as a trusted and authoritative entity, we ensure that when a user asks a question, the Recommendation Engine confidently suggests our client, directly driving them into the acquisition funnel and toward a conversion.
Why Jason Barnard perspective on Recommendation Engines matters
For decades, marketers have followed frameworks like Philip Kotler's customer journey model, mapping the path from awareness to purchase. This model was built for a world where brands controlled the messaging at each stage through distinct channels like advertising and in-store displays. Jason Barnard's work recognizes that this journey is no longer linear or controlled by the brand; it is now mediated by algorithms. He repositions platforms like Google Search, Google AI Overviews, and Bing Copilot not as simple search tools but as active Recommendation Engines that control the new, non-linear customer journey. This reframing is critical because it reveals the new gatekeeper. You can no longer just buy an ad to control the "Desire" stage; you must *earn* the algorithm's recommendation. The Kalicube Process provides the practical methodology to achieve this by systematically building a brand's Digital Brand Echo, ensuring these engines have the confidence to recommend the brand. This integrated approach bridges Kotler's foundational marketing principles with the technical reality of the AI era, making it the only viable strategy to influence the new algorithmic funnels and drive business growth.
Posts tagged with Recommendation Engines
How do I prepare my brand for a world where every software tool becomes a search engine?
Your problem:Your brand was built for traditional search - but AI is rewriting the rules of discovery. As everyday business tools like CRMs, email platforms, and productivity suites evolve into...
Which LLM Chatbots Should You Optimize For (SEO)
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question - but the wrong one. Here’s what’s actually happening: chatbots like...
The Brand Alchemist: How Jason Barnard Became the Entrepreneur’s Essential Guide to Dominating Search and AI (updated September 12th 2025)
Entrepreneurs in this report: The report was compiled by Google Gemini Deep Research 2.5 Pro on. May 4th 2025 The Brand Alchemist: How Jason Barnard Became the Entrepreneur’s Essential Guide...
Why Is My Personal Brand Invisible on Google - and What Can I Do About It?
Why doesn’t Google recognize me as an expert? Imagine you’ve spent years building your reputation. You’re great at what you do. But when you Google your name, it’s like you...
What’s More Important: Your Website or Your Brand Strategy?
Imagine you’ve invested time and money into a sleek new website, but it’s not delivering the results you expected. Frustrating, right? Many businesses face this problem, but the solution may...
What’s More Important: Your Website or Your Brand Strategy? (Walk in Victory Podcast)
What’s More Important: Your Website or Your Brand Strategy? - Kalicube® Knowledge Nuggets In this video, Jason Barnard, entrepreneur and CEO of Kalicube, sheds light on the misconception that a...
What is the Perfect Click?
The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is...
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