Microsoft Bing

Microsoft Bing is a search engine developed by Microsoft that delivers traditional search results alongside AI-powered features like Rich Elements and integration with Microsoft Copilot. In the context of the Kalicube Process, Bing plays a key role in the AI Brand Results Ecosystem, requiring brands to optimize their Digital Brand Echo, Entity Home, and structured data to ensure they are accurately understood, trusted, and prominently featured across Bing’s SERPs and AI-driven experiences.