Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing...
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the...
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s...
In this article, you will learn about Knowledge Graph Confidence Score for an entity and how it helps with Brand SERP optimisation and Knowledge Panel management. What is a Knowledge...
What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines. The definition of...
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of...
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now...
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube® we also call the Knowledge Vault)....
What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that...
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...
Google Updates in 2021 and What To Expect in 2022 with Lily Ray 14 December 2021 at 17 H CEST (Paris) In this clip, Jason Barnard and Lily Ray discuss...
Learn How Predictive SEO Impacts the Future of SEO with Rebecca Berbel 07 December 2021 at 17 H CEST (Paris) In this clip, Rebecca Berbel gives a simple definition of...
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