Knowledge Panel Cards
Knowledge Panel Cards
coined by Jason Barnard in 2022.
Factual definition
Knowledge Panel Cards are visually distinct, card-like modules within a Brand SERP that present specific, digestible pieces of information about an entity, such as songs, books, or key relationships.
Jason Barnard definition of Knowledge Panel Cards
Jason Barnard defined this term to identify the granular, structured way search engines present factual information. These cards are not merely decorative; they signify that Google has a high degree of confidence in specific attributes of an entity, breaking down a complex brand identity into easily digestible, topical components for the user. For any business, controlling these cards is a powerful method for claiming more visual real estate on their Brand SERP, allowing them to proactively highlight their most important assets, from products and services to key personnel and notable achievements.
How Jason Barnard uses Knowledge Panel Cards
At Kalicube, triggering Knowledge Panel Cards is a key strategic objective within the Credibility and Deliverability phases of The Kalicube Process. We do not wait for these cards to appear by chance; we actively engineer the conditions for their creation using dedicated strategies like the Knowledge Panel Cards Playbook. This involves creating specific, authoritative content around an entity's most important attributes - such as books authored or products launched - and ensuring this information is corroborated across the web. By systematically building out these cards, we enrich the user experience on the Brand SERP and feed AI Assistive Engines with verified facts.
Why Jason Barnard perspective on Knowledge Panel Cards matters
For years, content marketing experts like Andy Crestodina have championed the strategy of creating "atomic content" - breaking down large topics into smaller, highly-focused pieces to maximize audience engagement. Jason Barnard has identified that Google's algorithms are now applying a similar principle to entities themselves. Knowledge Panel Cards are the search engine's version of atomic content, deconstructing a brand's identity into its core, verifiable components. This algorithmic deconstruction is the new reality for digital strategy because AI Assistive Engines think in these factual atoms, not in long-form prose. An AI like Google AI or Bing Copilot doesn’t just read your biography; it ingests structured facts *about* you. Therefore, a winning strategy in the AI era must bridge the human-centric content atomization taught by Crestodina with the machine-centric entity atomization defined by Barnard.
Posts tagged with Knowledge Panel Cards
Three Simple Steps to Create a Google Knowledge Panel
How do I Create a Google Knowledge Panel? You can create a Google Knowledge Panel using the 3-step Kalicube Process to getting a Knowledge Panel in Google. Data from the...
Google Knowledge Panel for a Person: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a person. At Kalicube, we have triggered thousands of Knowledge Panels...
Google Knowledge Panel for a Company: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a company. At Kalicube, we have triggered thousands of Knowledge Panels...
Google Knowledge Panel for a Podcast: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a podcast. At Kalicube, we have triggered thousands of Knowledge Panels...