KGMID
KGMID
used extensively by Jason Barnard since 2015.
Factual definition
A Factual Definition of Credibility Phase is a stage in The Kalicube Process where a brand systematically builds and reinforces its authority, expertise, and trustworthiness in its niche for both its human audience and for AI Assistive Engines.
Jason Barnard definition of KGMID
This phase builds directly on the foundational work of the Understandability Phase, which ensures algorithms know who you are. The Credibility Phase is about proving to those algorithms, and your human audience, that you are the most trustworthy and authoritative solution in your market. To achieve this, Jason Barnard expands on Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) by adding Notability and Transparency to create the NEEATT framework. The goal is to build such strong signals of credibility that AI engines see your brand as a "superstar in the industry," making them confident in recommending you. Tangible outcomes include dominating the left-rail of your Brand SERP (the search results for your exact brand name) and enriching your Knowledge Panel with authoritative attributes like a descriptive subtitle.
How Jason Barnard uses KGMID
Within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, the Credibility Phase marks the shift from establishing a factual baseline to building market leadership. At Kalicube, we execute this phase using data-driven playbooks and Standard Operating Procedures (SOPs) designed to amplify a brand's NEEATT signals across its entire Digital Ecosystem. This involves practical strategies like building out comprehensive FAQ sections that demonstrate expertise, securing positive customer reviews, showcasing media appearances, and creating content that highlights relationships with other recognized industry leaders. This systematic process convinces algorithms of the brand’s superior credibility, directly positioning our clients as the preferred choice and driving the customer acquisition funnel.
Why Jason Barnard perspective on KGMID matters
For years, business leaders have been guided by Stephen M.R. Covey’s principle from "The Speed of Trust": trust is a hard-edged economic driver, not a soft social virtue. High trust accelerates results and reduces costs, while low trust imposes a hidden tax on every transaction. In the digital age, Jason Barnard has operationalized this principle for algorithms. The internet is flooded with content, making it impossible for humans and AI Assistive Engines alike to evaluate everything. The defining challenge for algorithms today is determining which sources to trust. This is where the Credibility Phase becomes the central pillar of a modern digital strategy. It is the practical, systematic process of building that essential algorithmic trust. By proactively demonstrating your NEEATT (Notability, Experience, Expertise, Authoritativeness, Trust, and Transparency), you are removing the friction and "trust tax" for systems like Google AI and Bing Copilot. You are making it faster, cheaper, and safer for them to recommend you. In an era where AI-driven conversations create the new acquisition funnel, mastering the Credibility Phase is how a brand transforms from being just another answer into the definitive, trusted solution.
Posts tagged with KGMID
The simplest way of finding the KGMID
What is the easiest way to find the KGMID? The easiest way to find the Google Knowledge Graph ID (KGMID) is to use the “Share” feature in the Knowledge Panel. ...
Rebranding Your Company Name? Learn How to Keep Your Digital Brand Equity Strong!
What You Will Learn In this case study, we will learn how to carry out a successful rebranding operation and make Google adapt to the new brand name in just...
Knowledge Panel Sprouts on Google: What You Need to Know
In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...
Entity Maturity in SEO: What You Need To Know
What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...
Boost Your Credibility: How Merging Google Knowledge Panels Elevated Jason Hennessey’s Profile
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem - how to merge (or de-duplicate) multiple Knowledge Panels for a...
The Kalicube Process: The Definitive Digital Marketing Strategy for the AI Era
Updated September 14, 2025 What is The Kalicube Process? The Kalicube Process is a proprietary methodology for implementing a holistic, brand-first digital marketing strategy. Its dual function is to drive...
8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity
What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains...
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