isReferencePage
isReferencePage
Description
External web pages Google uses to validate the truthfulness of content and the existence of entities, essential for corroboration.
The isReferencePage definition
This concept, discovered through leaked documentation, refers to external web pages that Google uses to validate the truthfulness of content and the existence of the entities involved. These pages are not controlled by the entity but must match its messaging.
How Jason Barnard uses isReferencePage definition
We build corroboration by ensuring that third-party pages, like news sites and directories, reflect the same facts found on the Entity Home. These reference pages must be clear and trustworthy to reinforce the entity's credibility.
Why isReferencePage matters to digital marketers
These are the external validators Google relies on. Without them, your facts are just claims. With them, your brand becomes algorithmically trustworthy and completes the Infinite Self Confirming Loop.
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