External web pages Google uses to validate the truthfulness of content and the existence of entities, essential for corroboration.
The isReferencePage definition
This concept, discovered through leaked documentation, refers to external web pages that Google uses to validate the truthfulness of content and the existence of the entities involved. These pages are not controlled by the entity but must match its messaging.
How Jason Barnard uses isReferencePage definition
We build corroboration by ensuring that third-party pages, like news sites and directories, reflect the same facts found on the Entity Home. These reference pages must be clear and trustworthy to reinforce the entity's credibility.
Why isReferencePage matters to digital marketers
These are the external validators Google relies on. Without them, your facts are just claims. With them, your brand becomes algorithmically trustworthy and completes the Infinite Self Confirming Loop.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.