isPublisher
isPublisher
Description
Google’s internal label for identifying the entity that owns and stands behind a piece of content, critical for understanding accountability.
The isPublisher definition
This term, discovered through leaked Google documentation, represents Google's internal label for identifying the entity that owns and stands behind a piece of content. It is critical for understanding who is ultimately responsible for a publication.
How Jason Barnard uses isPublisher definition
We clearly define the publisher in schema markup and entity alignment. This includes connecting content to the publishing brand's Entity Home and ensuring consistent mentions across other sites, making the publisher unambiguous and trusted.
Why isPublisher matters to digital marketers
Google needs to know who is accountable for the content. If it can't confidently identify the publisher, the content's credibility suffers. Declaring isPublisher properly supports E-E-A-T and builds machine-level authority.
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