isAuthor
isAuthor
Description
Google’s internal label indicating who created the content, used to evaluate expertise and reputation.
The isAuthor definition
This term, from internal Google documentation, indicates who created the content—the person responsible for writing or producing it. Google uses this to evaluate expertise and reputation.
How Jason Barnard uses isAuthor definition
We mark up authors in every piece of content with structured data, link them to authoritative author profiles, and ensure they are visibly designed. We also optimize author bios and cross-link to increase trust.
Why isAuthor matters to digital marketers
Google assesses who you are, not just what you write. If the author's identity is missing or untrusted, the content is devalued. Declaring isAuthor reinforces the individual credibility portion of E-E-A-T.
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