This is when a brand is discovered through topic-based exploration rather than a direct name search. This occurs in “best of” lists, product roundups, or AI-generated summaries where the user wasn’t looking for you specifically but finds you anyway.
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself…
AI is transforming Google Search – from answers to intelligence Google has officially stepped beyond traditional search. With the rollout of AI Overviews and the launch of AI Mode, Search…
Google I/O 2025 – the death of traditional SEO Google’s rollout of AI Overviews and AI Mode signals a seismic shift: users are no longer just searching – they’re researching,…
From Funnel to Flywheel: How Search and AI Reshaped Brand Strategy Brand marketing used to follow a linear path. Attract attention. Nurture interest. Win the sale. But AI has blown…
I. Introduction: The Evolving Landscape of Brand Distinctiveness The means by which a brand or entity achieves recognition and distinguishes itself in the marketplace has undergone a profound transformation. Traditionally,…
Why taking control of your digital brand is urgent, essential, and within your grasp. Search engines and AI platforms now determine how people discover and understand you. Google, ChatGPT, Perplexity,…
AI has changed the ORM landscape Online Reputation Management used to be relatively straightforward. You worried about your Google results when someone searched your name. If something negative popped up,…
Analysis of Online Reputation in the Age of AI: Why Explicit, Implicit, and Ambient Research All Matter Now by Google Gemini. I. Introduction: The Algorithmic Mirror and the New Epoch of Brand…
Analysis of Online Reputation in the Age of AI: Why Explicit, Implicit, and Ambient Research All Matter Now by ChatGPT. The Three Modes of Online Reputation Research In today’s AI-driven…
People are researching you every day. Sometimes it’s direct – they Google your name, look you up on LinkedIn, or ask ChatGPT, “Who is [your name]?”Sometimes it’s indirect – they…
