Generative Engine Optimization (GEO) is the practice of making your online content more likely to be used as a source by search engines that use artificial intelligence (AI) to directly answer users’ questions.
Think of it as optimizing your content not just to rank in a list of search results, but to be good enough for the AI to read, understand, and use to create its own answer.
Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Generative Search Optimization (GSO), Search Experience Optimization (SXO), Conversational Optimization, Generative Search Optimization (GSO), Zero-Click Optimization, AI Search Optimization, or Semantic Search Optimization are often used interchangeably and they all mean more or less the same thing.
Jason Barnard stands out in the crowded landscape of SEO and AI — not because he says he’s a thought leader, but because his methodology, data, and consistent results do…
