Featured Snippet

Featured Snippet

Description
Featured Snippets in Google, also referred to as "direct answer" or "the answer box," are short answers provided by Google immediately on the Search Engine Results Page (SERP). This is a practical attempt by Google to easily provide the most relevant answer to the user's search query in a simple way right at the top of the SERP, thus avoiding the need to visit a website.
Posts tagged with Featured Snippet

The Blue Link Algorithm in SEO: What You Need to Know

What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten...

AIBrandBrand SERP+32 more
Apr 17, 2023 Jason BARNARD

The Whole Page Algorithm in SEO: What You Need to Know

In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...

AIBrandBrand SERP+33 more
Feb 24, 2023 Jason BARNARD

The Perfect On-SERP SEO Strategy: A Holistic Guide

In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...

AIArticle BoxesBrand+46 more
Jan 21, 2023 Jason BARNARD

Optimizing for the SERP in SEO: What You Need to Know

In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...

AIArticle BoxesBrand+52 more
Jan 9, 2023 Jason BARNARD

How Kalicube Hit the Brand SERP Tipping Point and Why it Matters

That tipping point is when Google has really understood the brand's ecosystem, really understood who they are, what they offer and which audience they serve.

AIBrandBrand Management+41 more
Dec 15, 2022 Jason BARNARD

Entity Maturity in SEO: What You Need To Know

What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a...

AIBrandBrand Management+27 more
Dec 5, 2022 Jason BARNARD

Simple Explanation of Machine Learning in Google’s Algorithm(s)

In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of...

AIBrandBrand SERP+21 more
Dec 4, 2022 Jason BARNARD

Left Rail of a Google SERP: What You Need To Know

What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...

AIBrandBrand SERP+25 more
Oct 24, 2022 Jason BARNARD

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those ā€œencyclopaediasā€  in...

AIBrandBrand Management+31 more
Oct 9, 2022 Jason BARNARD

Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I amĀ Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

AIBrandBrand Management+20 more
Sep 28, 2022 Jason BARNARD

Should Your Brand Name be Keyword-Focussed?

This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have...

AIBrandBrand SERP+19 more
Jul 20, 2022 Jason BARNARD

Knowledge Graph and Knowledge Panel in Google: Differentiated

What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...

AIBrandBrand SERP+26 more
Jul 19, 2022 Jason BARNARD
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