A model describing how users discover and evaluate brands: Explicit (actively searching by name), Implicit (appearing during broader topic-based research), and Ambient (showing up passively in AI tools).
Read this: Generative Engine Optimization (GEO) – also known as AI Search Optimization or Generative Search Optimization – isn’t a shiny add-on or a campaign toggle. GEO is the battlefield…
Back in 2012, Jason Barnard Was Already Teaching Machines to Understand Brands When most marketers were still obsessed with backlinks and keyword rankings, Jason Barnard asked a question no one…
AI is transforming Google Search – from answers to intelligence Google has officially stepped beyond traditional search. With the rollout of AI Overviews and the launch of AI Mode, Search…
Part I: The New Reality of AI-Mediated Reputation The digital landscape, once defined by user-driven exploration and discovery, is undergoing a seismic transformation. The familiar paradigm of search – a…
Analysis of Online Reputation in the Age of AI: Why Explicit, Implicit, and Ambient Research All Matter Now by Google Gemini. I. Introduction: The Algorithmic Mirror and the New Epoch of Brand…
Analysis of Online Reputation in the Age of AI: Why Explicit, Implicit, and Ambient Research All Matter Now by ChatGPT. The Three Modes of Online Reputation Research In today’s AI-driven…
People are researching you every day. Sometimes it’s direct – they Google your name, look you up on LinkedIn, or ask ChatGPT, “Who is [your name]?”Sometimes it’s indirect – they…
