Entity Home Page
Entity Home Page
Description
The single, authoritative page on the web that defines an entity, acting as the primary source of truth for algorithms. Other terms that also mean Entity Home Page are Entity Canonical, Entity Home and Point of Reconciliation.
The Entity Home Page definition
The Entity Home is the single, authoritative page on the web that defines an entity, usually an About page. It acts as the Entity Canonical or Point of Reconciliation for algorithms to understand and validate who you are.
How Jason Barnard uses Entity Home Page definition
We build or optimize this page as the central node in the digital ecosystem. It contains clear, structured facts and links to corroborative sources, and all signals point back to it.
Why Entity Home Page matters to digital marketers
If Google doesn't know where your "home" is, it can't understand you. The Entity Home is how you teach the machine who you are and why it should trust you; it's the foundation of all entity-based optimization.
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