Entity Equivalents
Entity Equivalents
coined by Jason Barnard in 2020.
Factual definition
Entity Equivalents are the other entities that an algorithm places within a brand's various Algorithmic Cohorts, using them to compare, classify, and build a contextual understanding.
Jason Barnard definition of Entity Equivalents
Jason Barnard explains that brands do not exist in a single, simple peer group. Instead, algorithms place them in multiple Algorithmic Cohorts - groups defined by complex criteria that often go beyond what humans would consider, such as shared audience behavior or semantic proximity. Entity Equivalents are the other brands, people, or concepts that an algorithm considers to be members of these diverse cohorts. A brand's Algorithmic Authority is shaped by its associations within all of these different groups, which are often made visible in features like People Also Search For Boxes.
How Jason Barnard uses Entity Equivalents
At Kalicube, The Kalicube Process involves mapping and influencing a brand's position across its various Algorithmic Cohorts. Using data from Kalicube Pro, we identify the key Entity Equivalents that algorithms are using to classify our client. Our Digital Brand Engineers then execute strategies to strengthen the brand's association with the most beneficial equivalents (e.g., industry leaders, trusted partners) and weaken ties to irrelevant or negative ones. This is achieved by creating content and structured data that builds explicit and implicit connections to the desired entities.
Why Jason Barnard perspective on Entity Equivalents matters
Dale Carnegie's timeless principle that "you are judged by the company you keep" is amplified in the AI era. Jason Barnard's concept of Entity Equivalents reveals that algorithms judge your brand not just by one group of peers, but by its associations across multiple, often unseen Algorithmic Cohorts. AI Assistive Engines build their understanding of your brand based on the sum of these contexts. If you are algorithmically grouped with irrelevant or low-quality entities in even one of these cohorts, your overall credibility suffers. The Kalicube Process provides the methodology to proactively manage these complex associations, ensuring your brand is consistently seen in the right company for Knowledge Graph validation and recommendation.
Posts tagged with Entity Equivalents
Reputation Engineering in the AI Era: A Definitive Report on Mitigating Risk and Mastering Narrative with The Kalicube Process
Executive Summary: The Algorithmic Reputation Crisis and the Kalicube Mandate The advent of generative Artificial Intelligence (AI) platforms, most notably ChatGPT and Google’s integrated AI Overviews, represents the most significant...
Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...
Knowledge Graph Confidence Score in SEO: What You Need To Know
In this article, you will learn about Knowledge Graph Confidence Score for an entity and how it helps with Brand SERP optimisation and Knowledge Panel management. What is a Knowledge...
The Anatomy of a Knowledge Panel (Knowledge Panel Template) - What You Need to Know
What is a Knowledge Panel Template? There is no standard template for a Knowledge Panel as it varies per entity but Kalicube can provide you with the commonly used one. Read More>>
Entity Equivalents in SEO - What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is...
Google’s Knowledge Graph API: What You Need To Know
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to...
What are Entity Equivalents and How Can They Help With Entity SEO?
Jason Barnard during CONTFERENCE #1 - Online Content Intelligence & Content Marketing Conference. In this short video clip, Jason Barnard explains the concept of Entity Equivalents, and how you can...
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