Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…
E-A-T
E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers and whether it should rank well.
The 3 Pillars of SEO – Understanding, Credibility, and Deliverability
The Three Pillars of SEO Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The pillars are based…
Brand Factor: What You Need to Know
What is Brand Factor? Brand Factor is a search engine ranking signal that considers a brand’s overall credibility and reputation when determining its position in search results. It goes beyond…