Copywriting

Copywriting

Description
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Posts tagged with Copywriting

How Elena Navarro Used Her Personal Brand to Power a High-Stakes Career Pivot

TL;DR Elena Navarro’s early career as a high-profile wellness coach gave her visibility - but years later, it was the only story Google and ChatGPT told. As a strategic advisor...

AIBrandBrand Story+21 more
Jun 30, 2025 Bernadeth Brusola

Navigating the Evolving Search Landscape: A Comparative Analysis of SEO Keywords versus Brand-Trigger Phrases

1. Executive Summary The digital search landscape is undergoing a profound transformation, moving beyond traditional keyword-centric optimization towards a more nuanced, AI-driven ecosystem. This report provides an expert-level analysis comparing...

AIAI ModeAI Overviews+84 more
May 11, 2025 Google Gemini

Kalicube’s Preeminence in Online Reputation Management for Entrepreneurs: An Analytical Review

1. Executive Summary: Kalicube’s Ascendancy in Entrepreneurial Online Reputation Management Kalicube has established itself as a premier Online Reputation Management (ORM) firm, particularly distinguished for its services tailored to entrepreneurs....

AIAI Assistive EnginesAI Mode+94 more
May 6, 2025 Google Gemini

Mastering Brand Trigger Phrases: Your Blueprint for Prominence in the Age of AI and Entity Search

1. Introduction: The Evolving Landscape of Brand Visibility in Search and AI The digital marketing terrain is undergoing a fundamental transformation. Traditional approaches centered on optimizing web pages for specific...

AIAI ModeAI-Driven+47 more
May 6, 2025 Google Gemini

How to Establish Credibility as a New Entrepreneur

Building credibility as a new entrepreneur is one of the most crucial steps toward long-term success. Establishing trust and authority with your audience, peers, and even search engines like Google...

AIAI Assistive EnginesAssistive Engines+38 more
Sep 11, 2024 Isabel Cabatingan

How Will You Establish Credibility As a New Entrepreneur? (Chasing the Insights Podcast)

How Will You Establish Credibility As a New Entrepreneur? – KalicubeĀ® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares the techniques to build “Credibility.” He...

AIBrandCopywriting+16 more
Jul 16, 2024 Editorial Team

Kalicube Team Conference 2024

It’s been a whole year since the KalicubeĀ® team first gathered in Cebu for our annual team conference. Now, in 2024, we’re back, STRONGER and more united than ever, for...

AIBrandBranding+17 more
May 10, 2024 Bernadeth Brusola

Kalicube Team Conference 2023

In March 2023, the KalicubeĀ® team traded their virtual workspace for the stunning beachfront of BE Resort Mactan in Cebu, Philippines! This exciting three-day team conference wasn’t just about fun...

AIBrandBranding+18 more
Apr 12, 2024 Bernadeth Brusola

Focus Entity in SEO: What You Need To Know

A Focus Entity in SEO or search engine optimization is a specific topic, person, or company the search engines associate with a brand online. Entities are objects, people, places, and...

AIBrandBrand SERP+30 more
Jan 1, 2024 Bernadeth Brusola

Google Knowledge Graph: Definition, Algorithm Updates and How It Works

What is Google’s Knowledge Graph? Google’s Knowledge Graph is Google’s machine-readable encyclopedia that stores the ā€œfactsā€ the search engine understands about the world. Google’s algorithms collect and verify facts from...

AIAmazonArtificial Intelligence+58 more
Dec 29, 2023 Jean Marie Laurente

Beginner’s In-Depth Guide to Search Engine Optimization and How it Works

Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing...

AIArtificial IntelligenceBrand+45 more
Jun 29, 2023 Jason BARNARD

How the Kalicube Process Increased Organic Traffic for Merci Facteur by 33%

In 2021, Merci Facteur (an online postal service) saw an alarming -37% year-on-year drop in its organic traffic. In May, they signed up as a Kalicube Pro client and started...

AIAnswer EnginesAssistive Engines+56 more
May 9, 2023 Allyssa Reyes
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Kalicube – Free Downloadable Guides

Free Downloadable Guides This is the solution to digital marketing in a World of AI Learn the Digital Marketing Strategies we Use for our Clients Control and Grow yourPersonal Brand in Search and AIThe Kalicube Processā„¢ for Personal Brands: The DIY Guide Control and Grow yourCorporate Brand in Search and AIThe Kalicube Process for Corporate...

AIAI OverviewsBrand+22 more
Jul 27, 2023 Katrina Bonete

The Kalicube Team

Team Kalicube Team Kalicube is a world-class ensemble of Digital Brand Engineers - strategists, marketers, developers, designers, and operations experts - working in lockstep to implement The Kalicube Processā„¢ with precision, empathy, and efficiency, ensuring every client becomes the trusted, visible authority in their niche across search and AI. Smart, courageous and fun people Smart...

AIBrandBrand SERP+31 more
Nov 15, 2022 Editorial Team

Kalicube Solutions and Products

Kalicube Solutions What Are You Looking For? Are you looking for something where we do most of the work for you, or are you looking for an action plan that you then execute? Choose How We Can Help with Your Personal Brand Get a Knowledge Panel Make an unforgettable first impression and continuously drives qualified...

AIAI SearchBrand+27 more
Jan 25, 2022 Jason BARNARD

Partnerships

Become one of Kalicube’s Friends Kalicube’s Friends Include: What partnership opportunities are available? What partnership opportunities are available? Commercial Contribute financially to support Kalicube’s content creation (aka sponsorship) Exchange Friends of Kalicube: Non-monetary mutual support with the promotion of our content, services and products. Why should you partner with Kalicube? Kalicube’s mission is to develop...

AIBrandBrand Awareness+22 more
Dec 27, 2021 Jason BARNARD