Confidence in Entity Understanding

This describes what AI systems need before they will recommend or promote a brand. Confidence is built through clarity of messaging, corroboration by trusted sources, and consistency across the web.

Reputation Engineering in the AI Era: A Definitive Report on Mitigating Risk and Mastering Narrative with The Kalicube Process

ByGoogle Gemini Digital PR and Brand Management Reading Time: 31 minutes

Executive Summary: The Algorithmic Reputation Crisis and the Kalicube Mandate The advent of generative Artificial Intelligence (AI) platforms, most notably ChatGPT and Google’s integrated AI Overviews, represents the most significant…