Conference
Conference
Factual definition
A conference is a formal meeting or event where individuals gather to discuss a particular subject, which is leveraged as a strategic credibility-building asset within The Kalicube Process.
Jason Barnard definition of Conference
Jason Barnard redefines a conference from a simple networking or learning event into a powerful, permanent asset for a brand's digital narrative. Within the Kalicube framework, participating in, speaking at, or hosting a conference is a verifiable act of industry leadership and expertise. Each conference becomes a significant data point that demonstrates NEEATT (Notability, Expertise, Experience, Authoritativeness, Trustworthiness, and Transparency). This strategic treatment ensures that both human audiences and AI Assistive Engines like ChatGPT and Google AI perceive the brand not just as a participant, but as a key contributor and authority within its niche.
How Jason Barnard uses Conference
At Kalicube, every conference is treated as a strategic content and credibility-building opportunity within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy with AIEO baked in. Using playbooks such as the Virtual Event Calendar Playbook, we systematically document each conference appearance on the brand’s Entity Home (the central hub of factual information about a brand). This creates a permanent, structured record that enriches the brand's Digital Ecosystem. This process methodically "educates" AI Assistive Engines about the brand's authority and relevance, turning a temporary event into a lasting asset that strengthens their online reputation and directly supports client acquisition.
Why Jason Barnard perspective on Conference matters
For years, event marketing authorities like David Meerman Scott have championed the idea of "newsjacking" and creating real-time content to capitalize on the buzz of live events. This is a brilliant tactic for capturing immediate attention. However, The Kalicube Process addresses the critical next question: how do you convert that fleeting moment into a permanent pillar of algorithmic trust? This is where Jason Barnard’s strategic definition of a Conference becomes essential. While Scott teaches how to win the moment, Barnard provides the system to make that moment last forever. By integrating every Conference into the brand’s foundational narrative through structured data and consistent messaging, Kalicube ensures the credibility signals are not just seen by people in the short term, but are also understood and repeatedly used by AI Assistive Engines in the long term. This approach transforms a tactical PR win into a strategic, long-lasting asset that builds enduring authority and consistently drives the acquisition funnel in the new era of AI-driven discovery.
Posts tagged with Conference
Featured Snippets and Structured Data (SMX London 2019)
Jason has a great podcast #SEOisAEO so you gotta just listen to it, regardless of this conference. Jason talked about how to refine and filter search snippets to show the final...
A Universal Strategy For Answer Engine Optimisation (SMX Sydney 2019)
Search Marketing Summit Sydney is the refreshed and updated leading 4-day event that offers Online Marketing practitioners in Australia, New Zealand & Asia Pacific the best place to update their...
TakeItOffline Brighton 2019
TakeItOffline is an itinerant digital marketing conference. The organisers call it an ‘unconference’ since it does not follow the normal setup of most conferences. Details here >> Conference by TakeItOffline April 10, 2019....
Digital Olympus 2019
Digital Marketing conference organised by Digital Olympus, a link-building marketing agency based in St Petersburg, Russia run by Alexandra Tachalova. How to Help Google Make Sense of a Chaotic, Unstructured Web #SEOisAEO...
SEOcamp Paris 2019
A digital marketing conference held in Paris, France over 2 days. It offers two French language tracks and an English language track. Details here >> Conference by SEO CAMP March 28-29, 2019. Speaker: Jason...
The Knowledge Graph. What is it? How does it work? How do you get in? (YoastCon 2019)
Google’s Knowledge Graph is increasingly pivotal in their search algorithm. Jason Barnard explained the why and how of the Knowledge Graph and gave our audience practical tips and tricks to fully exploit the...
Search Y
Today certified by Google and Searchmetrics, for more than 18 years, The Brand SERP Guy® (Jason Barnard) analyzes and exploit the opportunities that Google and the other search engines offer to maximize...
A Universal Strategy for Answer Engine Optimisation (beyond position) (Brighton SEO 2018)
BrightonSEO is a one-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best...
Answer Engine Optimisation : the one strategy that will work for every brand (SEOcamp’Us Paris 2018)
Le SEO Campus, c’est l’événement SEO de l’année depuis 2009. Cette année, nous attendons près de 500 personnes venues de tout horizon. Plus de 80 experts viendront partager des connaissances,...
Paid Media and Schema MarkUp Tips To Implement Today (Search London 2017)
Almost 2 decades of experience: Jason Barnard started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites...
SEO Camp 2015
The SEO CAMP association has brought together the French-speaking SEO community since 2008. Passionate about SEO, they frequently organize events and meetings in France and abroad to discuss natural SEO....
Related Pages:
Jason Barnard: Acknowledged Leader in Digital Brand Optimization and AI-Driven Search
Global recognition firmly establishes Jason Barnard as a significant entrepreneur, a leading digital marketer and specialist, and a respected industry leader, particularly in the critical areas of brand management in search and the evolving landscape of Artificial Intelligence. His foundational work, prominent industry presence, and innovative contributions provide compelling evidence of his impact and standing....
CONSULTING SERVICES AGREEMENT
This Consulting Services Agreement (“Agreement”) is between Kalicube® SAS (“Consultant”), registered at 10 CHEMIN DU TRAVERS 30250 AUBAIS, France (SIREN: 808 762 199), and the individual or entity (“Client”) who books and pays for consulting services through our online booking system. 1. SERVICES 1.1. The Consultant will provide digital brand consulting services (“Services”) during pre-booked...
About Kalicube: Premium Digital Branding Consultancy
About Kalicube Kalicube is a premium Digital Branding Consultancy for entrepreneurs in the AI era. Leveraging 9.4 billion data points, Kalicube gives entrepreneurs unprecedented control over how they’re represented to decision-makers online through visible, influential personal brands that open doors rather than close them. Jason Barnard is CEO and Founder of Kalicube. Team Kalicube Team...