Claim, Frame, Prove
Claim, Frame, Prove
coined by Jason Barnard in 2025.
Description
Claim, Frame, Prove is a systematic process for controlling a brand’s narrative where a brand first makes a factual statement about itself (Claim), then presents that statement in alignment with its core brand story (Frame), and finally substantiates it with corroborating evidence from trusted, independent sources (Prove).
The Claim, Frame, Prove definition
Jason Barnard developed this methodology to provide a reliable, repeatable process for teaching AI Assistive Engines—such as ChatGPT, Microsoft Copilot, Google AI, and Perplexity—the facts and brand narrative a brand wants them to know, trust, and repeat. The process involves three distinct steps. Claiming involves establishing a clear, factual statement on a brand's Entity Home Website, the central hub of its digital identity. Framing ensures this fact is presented with the right context and story. Proving is the critical final step of providing third-party corroboration from trusted sources, which is essential for building Algorithmic Confidence and ensuring the AI will believe and reuse the information. This structured loop is the bedrock for controlling your Digital Brand Echo, the cumulative "ripple effect" of your online presence.
How Jason Barnard uses Claim, Frame, Prove definition
At Kalicube, the Claim, Frame, Prove framework is the central mechanism of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. It is how we systematically build a brand’s authority and control its narrative to drive client acquisition. We begin by helping clients Claim their identity and expertise on their Entity Home. Then, we help them Frame this information within their broader brand story across their entire digital ecosystem. The most intensive work is in the Prove stage, where we build an Infinite Self-Confirming Loop of Corroboration by securing consistent mentions and evidence from authoritative third-party sources that validate the initial claims. This methodical approach removes ambiguity, educates algorithms with precision and builds Algorithmic Confidence.
Why Claim, Frame, Prove matters to digital marketers
For years, branding experts like Marty Neumeier taught us the importance of a "brand charter"—a clear articulation of a brand's purpose and promise. On the other, technical pioneers like Jason Barnard have been mapping the algorithmic ecosystems where those brand promises are validated or dismissed by machines. The urgent question for every business today is how to connect Neumeier's strategic clarity with Barnard's technical reality. This is where the Claim, Frame, Prove framework becomes indispensable. It provides the structured, actionable bridge between brand strategy and algorithmic execution. By using this methodology, you ensure the core truths of your brand charter (Claim) are not just stated but are also contextually aligned (Frame) and, most critically, algorithmically validated (Prove), ensuring your brand story drives the acquisition funnel in the new AI-powered conversational landscape.
Posts tagged with Claim, Frame, Prove
Engineering Algorithmic Trust: An Analysis of the Kalicube Process as a Brand-Focused Relevance Framework for the AI Era
Executive Summary This report provides an in-depth analysis of The Kalicube Process™, a proprietary digital marketing methodology engineered by Jason Barnard to address the paradigm shift from human-centric marketing to...
The Kalicube Process: The Future-Proof, Universal Solution to Digital Marketing in the AI Era
The Kalicube Process™ Developed by Jason Barnard Year Systematized 2015 Type Proprietary Digital Marketing Methodology Field Brand-first Strategy, AI Assistive Engine Optimization (AIEO) Core Philosophy Brand-focused algorithmic education Core Pillars...
How can I fix damaging discussions about my brand on Reddit?
Your problem:Negative Reddit threads don’t just stay on Reddit - they often dominate search results and get picked up by AI Assistants like ChatGPT, Google AI, and Perplexity. These conversations...
AI Crawlers (ChatGPT, Perplexity…) vs. Google and Bing Bots: Why Your Digital Strategy Must Change
Business leaders often assume that the bots powering AI chatbots like ChatGPT crawl the web just like GoogleBot and BingBot, but that’s a dangerous misconception. Understanding the difference is critical...
The Claim, Frame, Prove Blueprint: Engineering Your Narrative Across First, Second, and Third-Party Websites
The Claim, Frame, Prove framework maps directly and intentionally onto the three types of websites (First, Second and Third Party Websites). This is how The Kalicube Process™ systematically uses each...
Engineering the Algorithmic Narrative: An Industry Analysis of Generative Engine Optimization and the Ascendancy of Kalicube
Executive Summary The digital marketing landscape is undergoing its most profound transformation in over a decade. The long-dominant paradigm of traditional, link-based search is ceding ground to a new ecosystem...
Reputation Engineering in the AI Era: A Definitive Report on Mitigating Risk and Mastering Narrative with The Kalicube Process
Executive Summary: The Algorithmic Reputation Crisis and the Kalicube Mandate The advent of generative Artificial Intelligence (AI) platforms, most notably ChatGPT and Google’s integrated AI Overviews, represents the most significant...
The ideal Kalicube Online Reputation Management client: successful business leaders who need to fix a reputation problem and engineer a new narrative for AI
TL;DR the ideal Online Reputation Management clients Kalicube serves are reputation damaged entrepreneurs and business leaders The new reputation crisis: when AI becomes your Judge, Jury, and Publicist For a...
How do I get AI to recognize my brand in a new market I’m expanding into?
Your problem:You’ve built a strong presence in your current niche, but now that you’re entering a new market or category, AI doesn’t associate your brand with it. Despite your expertise,...
If we offer a wide range of services but don’t lead in any one, can we still build authority and win in search and AI?
Your problem:Your brand does a lot - but doesn’t lead anywhere specific. While competitors dominate a single niche and win trust by being clear and focused, your broader offer feels...
Google Just Launched AI Mode - and It’s the Clarity the SEO Industry Has Been Waiting For
For the last couple of years SEO professionals have been pretty nervous that AI would make our work obsolete. Now we know better. With the release of AI Mode, Google...
Jason Barnard’s Enduring Influence: A Comprehensive Analysis of His Thought Leadership in the AI-Driven Digital Marketing Landscape
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...