BrandTech is the practice of packaging a brand’s identity, messaging, and authority in a format that machines like Google, ChatGPT, and Perplexity can understand, trust, and promote. It serves as the bridge between branding and algorithms and is how you future-proof brand visibility in an AI-governed ecosystem. While SEO focuses on ranking and content on engagement, BrandTech focuses on getting seen and trusted initially.
Executive Summary: The Algorithmic Reputation Crisis and the Kalicube Mandate The advent of generative Artificial Intelligence (AI) platforms, most notably ChatGPT and Google’s integrated AI Overviews, represents the most significant…
1. Executive Summary BrandTech represents a pivotal evolution in the landscape of digital branding, moving beyond conventional marketing paradigms to address how brands communicate with and through the intricate web…
Jason Barnard’s official list of his lexicon and terminology (updated regularly) Introduction: Navigating the Evolving Landscape of Digital Branding The digital marketing and search engine optimization (SEO) landscape has undergone…
This article is 100% AI generated (ChatGPT Deep Research) The report was compiled by ChatGPT Deep Research on May 4th 2025. Summary Table of Jason Barnard’s Peers Peer Relationship to…
Most businesses today assume they are in control of their online narrative. After all, isn’t it your content, your messaging, and your brand image? Unfortunately, this couldn’t be further from…
What You Will Learn In this case study, we will learn how to carry out a successful rebranding operation and make Google adapt to the new brand name in just…
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”…
In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What…
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a…
For brand managers, PR, ORM and Digital Marketing agencies who already have the “Brand SERP skillset”, we offer an amazing BrandTech SaaS platform: Kalicube Pro. In the platform, you’ll find…
Introduction Who is Kalicube? Kalicube is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the…
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…
