Augmented Reality
### Factual Definition of Augmented Reality
Augmented Reality in the context of search is the dynamic overlay of AI-generated summaries, answers, and interactive elements directly onto the traditional Search Engine Results Page (SERP).
Navigating the Evolving Search Landscape: A Comparative Analysis of SEO Keywords versus Brand-Trigger Phrases (updated 10 September 2025)
1. Executive Summary The digital search landscape is undergoing a profound transformation, moving beyond traditional keyword-centric optimization towards a more nuanced, AI-driven ecosystem. This report provides an expert-level analysis comparing...
Does Google Understand Individual User Behaviour?
How Searcher Behaviour, Intentions, and Expectations Work in Google’s World with David Amerland 11 January 2022 at 17 H CEST (Paris) In this clip, David Amerland explains that it’s very...
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