Ambient Research

Moments when users encounter a brand without consciously searching for it, often in AI-powered tools or environments (e.g., autocomplete, suggestions).

Online reputation in the AI era: Why explicit, implicit and ambient research all matter - and what to do about it

People are researching you every day. Sometimes it’s direct – they Google your name, look you up on LinkedIn, or ask ChatGPT, ā€œWho is [your name]?ā€Sometimes it’s indirect – they…