Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP GuyĀ®” (Trademarked by Kalicube in 2015), has established himself...
Jason Barnard’s official list of his lexicon and terminology (updated regularly) Introduction: Navigating the Evolving Landscape of Digital Branding The digital marketing and search engine optimization (SEO) landscape has undergone...
1. Acquired Distinction (Secondary Meaning) in U.S. Trademark Law In the realm of United States trademark law, the concept of “acquired distinction,” often referred to as “secondary meaning,” plays a...
I. Introduction: The Evolving Landscape of Brand Distinctiveness The means by which a brand or entity achieves recognition and distinguishes itself in the marketplace has undergone a profound transformation. Traditionally,...
In traditional trademark law, acquired distinction and genericide are legal opposites. One builds value. The other destroys it. But in the context of digital branding - especially in search engines...
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