“AI brand optimization” refers to the strategic use of artificial intelligence tools and techniques to enhance and refine a brand’s performance across various platforms and touchpoints.
The rules of digital branding keep changing. That’s nothing new. What’s different now is the scale and speed of transformation, especially with the rise of AI. And once again, Jason…
When marketers and business leaders talk about brand optimization in the age of AI, it’s often framed as a reaction to the rise of ChatGPT, Google’s AI Overviews, and Bing…
The AI Mavericks Conference, held on March 25-26, 2025, at Verizon Innovation Labs in Los Angeles, California, brought together 100+ industry leaders, entrepreneurs, and AI strategists for two days of…
Why is Google still showing my old name? Rebranding yourself online is a powerful step toward aligning your digital presence with your current identity. But how do you ensure that…
AI platforms like ChatGPT, Google’s AI Overviews, and Bing CoPilot are changing how people search for and trust brands. These AI-driven platforms analyze vast amounts of data to determine the…
