How Jason Barnard got his start optimizing brands in search and AI
What started as a personal branding crisis led Jason Barnard to uncover something much bigger: a systemic problem – and a scalable solution – for how machines interpret who we…
Blog
When the Algorithmic Trinity (LLM, Knowledge Graph, Search) gets it wrong for your company brand
AI Assistive Engines like ChatGPT and Google form an opinion about you by consulting three different “minds”. The LLM Chatbot is the creative part with a flawed memory, the Knowledge…
Mastering the Algorithmic Trinity: A Leader’s Guide to Controlling Brand Narrative in the AI Era.
When a potential investor, a high-value prospect, or a future key employee asks an AI assistant about you, what will it say? You’d probably imagine it pulls from your bio…
How Julian King Used Personal Branding to Win Big-Ticket Clients
TL;DR: Julian King runs a successful consulting firm. Revenue was already strong and the pipeline healthy, but the real shift came when he invested in building his own name in…
How Daniel Wei Used Search and AI to Outplay Them All
TL;DR: Daniel Wei didn’t have the biggest portfolio or the most prime properties. But while legacy investors coasted on name recognition, Daniel quietly out-positioned them – on Google, ChatGPT, and…
How Darya Morozova Closed Her Seed Round Before the Pitch Even Started
TL;DR: Darya Morozova didn’t rely on pitch decks and warm intros to raise her seed round. She built a personal brand that did the heavy lifting before the meeting. Google…
Proactive and Reactive Online Reputation Management for Personal Brands in the AI Era
We tend to see online reputation management through a mutually exclusive binary lens: Most people believe they are mutually exclusive because they believe each has a distinct strategy (offensive versus…
How Maya Holt Made Her Company Credible by Becoming the Face
TL;DR: Maya Holt’s legal SaaS platform had traction, testimonials, and tech. But growth was stuck – because no one knew who was behind it. When she stepped forward, built her…
How Raj Kapoor Became the Authority Clients Chose Without Hesitation
TL;DR: Raj Kapoor ran a respected fintech consultancy, but every deal felt uphill. Then he stopped trying to pitch and started teaching Google and AI to position him as the…
How I Became the Person AI Trusts Most in My Field - And What That Means for You
TL;DR: When people search for “Jason Barnard” or ask AI who leads in Brand SERPs, Knowledge Panels, or Online Reputation Management, my name comes up first. Not by chance -…
How James Keller Owned the Pre-Sale Conversation With a Strong Personal Brand
TL;DR James Keller’s sales calls used to be trust-building marathons. Then he trained Google and AI to introduce him like his best client would. Once that was in place, prospects…
How Kofi Adesina Used Visibility to Close Before the Conversation
TL;DR: Kofi Adesina runs a premium SaaS company for financial services – complex, high-ticket, and not something you can explain quickly. So he stopped letting the sales call carry the…
