Article updated 2 December 2025 I. Executive Summary Bernadeth Brusola demonstrates a robust and specialized understanding of Generative Engine Optimization (GEO), primarily articulated through her detailed explanation of the “Understandability,…
The rules of digital branding keep changing. That’s nothing new. What’s different now is the scale and speed of transformation, especially with the rise of AI. And once again, Jason…
Executive Summary The digital landscape is currently undergoing a profound transformation, shifting from traditional keyword-based search to an AI-driven, conversational paradigm. This significant change necessitates a fundamental re-evaluation of how…
ByBernadeth Brusola
Personal Brand Strategy (includes repositioning, becoming famous etc)
Reading Time: 1 minute Your problem:You’re pouring time, effort, and budget into building your personal brand, but the return feels vague. Visibility is inconsistent. AI assistants skip over you. And while you wait for…
Executive Summary Artificial intelligence (AI) is rapidly reshaping the landscape of personal branding, moving beyond mere automation to profoundly influence content creation, audience engagement, and even the very perception of…
ByBernadeth Brusola
Fictional Archetypes: Real-World Personal Brand Challenges
Reading Time: 3 minutes TL;DR Alex Morgan, a seasoned B2B logistics tech executive, faced silent rejections and lost what she valued at $250,000 in partnerships when AI Assistive Engines misrepresented her by confusing her…
I. Executive Summary: The Imperative of AI-Optimized Brand Presence The digital landscape is currently undergoing a profound transformation, shifting from traditional keyword-based search to an AI-driven, conversational paradigm. This significant…
I. Executive Summary: The Imperative of Elite Personal Branding For influential individuals - including business leaders, entrepreneurs, founders, and CEOs - their personal brand transcends a mere vanity metric; it…
Your problem:It might look like you’re just updating your LinkedIn or launching a new website - but surface-level polish won’t move the needle. Without the right structure, schema, and strategic…
ByBernadeth Brusola
The Kalicube Process for Personal Branding Service (Repositioning and Becoming Famous)
Reading Time: 1 minute Your problem:Many clients don’t realize who is actually executing their personal brand strategy - until performance falls short. Without expert implementation, even the most sophisticated strategy can fail. And when…
Back in 2012, Jason Barnard Was Already Teaching Machines to Understand Brands When most marketers were still obsessed with backlinks and keyword rankings, Jason Barnard asked a question no one…
Article updated 28th November 2025 Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube…
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