What is the Perfect Click?
The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is…
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Revolutionizing Online Business Revenue Strategies (John Ainsworth and Jason Barnard)
How Does Online Credibility Influence Potential Collaborations? – Kalicube Knowledge Nuggets In this short video clip, John Ainsworth explains how Brand SERPs help with business revenues. Highlighting the cheeky problem…
The Impact of User Experience on Branded Searches
People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone…
Get Known Everywhere With Guerrilla Publicity
In today’s competitive market, it’s not enough to simply offer a great product or service. To stand out and reach your target audience, you need to get creative with your…
The Importance of Creating a Marketing Pie (Leanna DeBellevue and Jason Barnard)
Why Your Brand Needs to Dominate Online Searches? – Kalicube Knowledge Nuggets In this short video clip, Leanna DeBellevue explains how creating a marketing pie helps with Branded Search. Leanna…
Turn Negative Reviews into Positive Opportunities (David McBee and Jason Barnard)
How Do Reviews Impact Branded Search and Conversion? – Kalicube Knowledge Nuggets In this short video clip, David McBee explains how reviews help with Branded Search. David gives a great…
Understanding and Recovering From Google Traffic Drops (Callum Scott and Jason Barnard)
How Can Brands Build Trust with Google to Improve Online Visibility? – Kalicube Knowledge Nuggets In this short video clip, Callum Scott explains how Branded Search is helping to mitigate…
Creating a Strategic Marketing Plan in 3 Simple Steps
Marketing doesn’t need to be complicated ; it can be a clear path leading straight to success if you know which turns to take. And It all starts with laying…
Understanding How Google Discover Links To Your Brand SERPs
How is Google Discover Linked to Brand SERPs Google Discover is linked to Brand SERPs in that it pushes content from Entities that are recognized as authoritative and that Google…
Incorporating Insights in Your Branding Campaigns
Ever wonder why certain brands seem to stick in your mind long after you’ve seen an ad or visited their website? It’s not just catchy slogans or flashy visuals –…
What is a Local Business Knowledge Panel in SEO?
A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results. Google generates a Local Business Knowledge Panel and includes…
Branded Query in SEO: What You Need To Know
What is a Branded Query? A branded query is any search engine query that includes the name of your brand, product, or service. These queries help people find information specifically…