ByBernadeth Brusola
Personal Brand Strategy (includes repositioning, becoming famous etc)
Reading Time: 1 minute Your problem:Your CEO isn’t showing up consistently in search or AI, and that absence is quietly costing you. Without a strong personal brand, they’re not lending credibility to your company…
TLDR: Sasha Blake, a respected fintech founder, discovered that Google and AI platforms were showing someone else’s outdated crypto blog under her name. This misidentification caused credibility damage, stalled deals,…
ByBernadeth Brusola
Personal Brand Strategy (includes repositioning, becoming famous etc)
Reading Time: 1 minute Your problem:Your brand does a lot – but doesn’t lead anywhere specific. While competitors dominate a single niche and win trust by being clear and focused, your broader offer feels…
We’ve crossed a line. AI is no longer a tool we use for search, it’s the one doing the searching for us. It decides who gets mentioned, who gets ignored,…
For years, digital marketers focused on ranking in Google’s “All” tab. That classic blue link at the top of page one? It used to be the goal. But in May…
Your problem:When someone Googles your name and finds outdated, irrelevant, or no information, it silently chips away at trust – especially in high-stakes moments like partnerships, funding rounds, or leadership…
1. Executive Summary BrandTech represents a pivotal evolution in the landscape of digital branding, moving beyond conventional marketing paradigms to address how brands communicate with and through the intricate web…
ByBernadeth Brusola
Personal Brand Strategy (includes repositioning, becoming famous etc)
Reading Time: 1 minute Your problem:Launching a book, podcast, or rebrand without a solid brand foundation leaves Google and AI unsure of how it connects to you. Instead of reinforcing your authority, your new…
ByBernadeth Brusola
The Kalicube Process for Personal Branding Service (Repositioning and Becoming Famous)
Reading Time: 1 minute Your problem:Doing it yourself might feel efficient – but personal brand strategy for Google and AI isn’t intuitive. It’s complex, slow, and easy to misfire. If platforms like Google, ChatGPT,…
For the last couple of years SEO professionals have been pretty nervous that AI would make our work obsolete. Now we know better. With the release of AI Mode, Google…
In 2017, onstage at SEOCamp in France, I introduced a concept I called Answer Engine Optimization (AEO) – a new approach to digital visibility that asked a simple question: What…
Read this: Generative Engine Optimization (GEO) – also known as AI Search Optimization or Generative Search Optimization – isn’t a shiny add-on or a campaign toggle. GEO is the battlefield…
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