Kalicube at Digital Marketing Europe 2025
Vilnius, Lithuania – From March 18 to 20, 2025, the Lithuanian capital hosted the 6th edition of the Digital Marketing Europe (DME) 2025, a premier international conference brought together some…
User-Generated Content (UGC)
User-generated content (UGC) refers to any content created and shared by users, rather than a brand itself, and can include things like social media posts, reviews, photos, videos, and blog posts related to a brand or its products.