Entity Description in SEO: What You Need to Know
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what…
Knowledge Panel
Knowledge panels are information boxes that appear on Google when you search for entities (people, places, organizations, things) that are in the Knowledge Graph. They are meant to help you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web. You’ll see the Knowledge Panel on the right hand side of search results pages in Google.
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you…
First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…
The Ultimate Online Investment: Maintaining Your Knowledge Panel for Long-Term Success
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now…
Left Rail of a Google SERP: What You Need To Know
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on…
Right Rail of a Google SERP: What You Need To Know
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. …
Boost Your Credibility: How Merging Google Knowledge Panels Elevated Jason Hennessey’s Profile
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a…
Google’s Multiple Knowledge Graphs (Knowledge Graph Verticals) – What You Need to Know
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube we also call the Knowledge Vault)….
Google’s Knowledge Extraction Algorithm – What You Need to Know
What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s…
Google’s Knowledge Vault Algorithm – What You Need to Know
What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that…
Google’s Knowledge Panel Algorithm – What You Need to Know
What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube has identified three Knowledge…
Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s…