Kalicube Tuesdays with April Dunford and Jason Barnard

How to Nail Product Positioning

April Dunford talks with Jason Barnard abou product positioning

Everything we do in marketing and sales starts with our fundamental positioning. Yet many companies don’t deliberately position their offerings. Positioning is very misunderstood topic and I think that’s because we don’t really understand how to break it down and how to find the best position for our offerings. April’s work is focused on the practical application of positioning and helping companies understand not just what positioning is, but how we actually do it.

Scheduled for Oct 13th 20:00 CET

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Organised by Kalicube in partnership with Wordlift


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.