Your Personal Brand is What Google Says it is
Have you ever Googled your name? Chances are, Google doesn’t represent your personal brand the way you want it to. If controlling your personal brand online is important to you,…
Knowledge Panel
Knowledge panels are information boxes that appear on Google when you search for entities (people, places, organizations, things) that are in the Knowledge Graph. They are meant to help you get a quick snapshot of information on a topic based on Google’s understanding of available content on the web. You’ll see the Knowledge Panel on the right hand side of search results pages in Google.
Why 99% of Business Leaders Don’t Have the Google Knowledge Panel They Deserve
Have you ever wondered why Google makes some people look more impressive than others in search results? Why some people look like this: And others, who are just as influential…
Disambiguate Your Company Name and Personal Brand
You’re losing valuable brand power if your company name is the same as your personal name. Why? Your company and your personal brand are two distinct brands. This overlap makes…
Improve the Search Results for Your Name with Kalicube
Do you want more for leads, sales, or stages (speaking gigs, podcast guest opportunities, articles, and media exposure)? The search results for your name are a digital handshake that greets…
Reasons to Grow a Personal Brand With Kalicube
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A…
Rebrand a Personal Name with Kalicube
A personal rebrand means changing your personal brand name. Kalicube makes it easy. A personal rebrand is appropriate in the situations listed below. Your name is your brand. It’s how…
Reasons to Reposition Your Personal Brand with Kalicube
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary…
Knowledge Vault Update: A Period of Unprecedented Volatility
Google’s Knowledge Vault ( former Knowledge Graph) has always been a cornerstone of how search and assistive engines understand and display information about entities across the web. Traditionally, the Knowledge…
Updating a Personal Brand to Reflect a Career Pivot
Challenge Jonathan Cronstedt is a successful investor, advisor, and author. You may know him as JCron or the former president at Kajabi, a knowledge commerce platform. In 2021, Jonathan made…
What is a Local Business Knowledge Panel in SEO?
A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results. Google generates a Local Business Knowledge Panel and includes…
Knowledge Panels for Brand Authority
Establishing a prominent online presence requires more than a strong brand—it demands authority and trust. One of the most effective ways to achieve this is through Google Knowledge Panels, which…
Why Does a Knowledge Panel Fail to Show Up When Searching for a Name on Google?
When you search for a name on Google, you might expect to see a concise box of information known as the Knowledge Panel pop up alongside the search results. This…