What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and…
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it…
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP…
What is a Knowledge Panel Card in SEO? A Knowledge Panel Card is an important development in Google Knowledge Panels since they cover a large amount of SERP Real Estate,…
What is a Knowledge Panel Template? There is no standard template for a Knowledge Panel as it varies per entity but Kalicube can provide you with the commonly used one. Read More>>
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of…
What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you…
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a…
What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of…
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a…
