The Perfect On-SERP SEO Strategy: A Holistic Guide
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP…
Google SERP is Google’s response to a user’s query that displays on search engine results pages. Search Engine Optimisation (SEO) is different from the Search Engine Results Page(SERP). Hereās how they differ from each other.
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In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP…
What is a Knowledge Panel Card in SEO? A Knowledge Panel Card is an important development in Google Knowledge Panels since they cover a large amount of SERP Real Estate,…
What is a Knowledge Panel Template? There is no standard template for a Knowledge Panel as it varies per entity but Kalicube can provide you with the commonly used one. Read More>>
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of…
What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you…
What are Cornerstone Entities in SEO? When working on Entity Optimisation, you will have one Focus Entity which is the main basis of your work: a person, a company, a…
What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of…
What You Will Learn In this article, youāll learn how to write a description of an entity (person, company, podcast, music group, productā¦) that will help with Entity Optimisation, a…
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what…
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you…
What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,…
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…