Google Knowledge Panel Definition

Further Information Knowledge panels show the name of the entity and then, depending on the information Google has in it’s Knowledge Graph : photos, description, social media profiles, related entities… How to manage a knowledge panel >> Common Misconceptions Featured Snippets Disguised as Knowledge Panels Sometimes Google places a featured snippet on the right hand […]

What is a Brand SERP?

Brand SERP Definition Simply put, a Brand SERP is what appears on Google when someone searches your brand name.Most people will search for your brand at some point before or during their working relationship with you.Some examples of people Googling your brand name are: Prospects, investors, partners, clients, journalists, job candidates, readers, subscribers…What they see when they search your brand name is vital. Their perception […]