BrandTech: What You Need To Know

BrandTech: What You Need To Know

What is BrandTech? A simple definition of BrandTech. Branding technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…

Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study

Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study

Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a…

Who is Your Brand SERP Important to?

Who is Your Brand SERP Important to?

Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card”: what your audience sees when they search your company online. But it…

Getting a PAA Result on Brand SERP

Getting a PAA Result on Brand SERP

How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the…