Controlling the Contents of a Knowledge Panel

Top Tips: Claim the Knowledge Panel, then you will be able to ask Google to update some information. Submit suggested changes using the “feedback” link under the knowledge panel. Provide clear information on the “About” page on the official website (Entity Home). Link all profile pages back to the Entity Home. Link out to all […]

Featured Snippet Definition

What is a Brand SERP?

Brand SERP Definition Simply put, a Brand SERP is what appears on Google when someone searches your brand name.Most people will search for your brand at some point before or during their working relationship with you.Some examples of people Googling your brand name are: Prospects, investors, partners, clients, journalists, job candidates, readers, subscribers…What they see when they search your brand name is vital. Their perception […]