Chris Savage talks with Jason Barnard about brand affinity
Brand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity.
Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity.
Chris talks us through a plethora of topics – from faking brand identity to branding through cult of personality to building affinity with your audience.
In partnership with Wordlift
What you’ll learn from Chris Savage
- 00:00 Chris Savage and Jason Barnard
- 00:36 Chris Savage’s Knowledge Panel around the world
- 05:20 Wisita’s story from it’s initial challenges to its current success
- 12:52 Why Chris and his business partner didn’t sell the company when presented with big offers
- 14:04 Would Wistia have died if they had sold it early on?
- 15:13 The problem with over-monetizing a company
- 16:20 A story about the power of brand identity
- 19:12 Is Brand Affinity fakeable?
- 20:33 Is it OK to present your brand by just being yourself, without a calculated approach?
- 22:14 How Tim Cook vs Steve Jobs
- 23:49 Brand Affinity – Wistia’s approach
- 26:30 Using video to connect with your audience?
- 28:53 Understanding your client – a practical and effective approach
- 31:58 Your audiences feedback VS their real needs and how that aligns with your company’s mission