The Pratfall Effect (Geraldine DeRuiter with Jason Barnard)

Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays

Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect

In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors… and discuss how being fallible is simply part of being human.

In partnership with Wordlift

What you’ll learn

  • 00:02 Introducing Geraldine DeRuiter
  • 00:39 What is an ‘Everywhereist’?
  • 01:58 The Knowledge Graph and Knowledge Panel of this podcast
  • 3:03 What defines someone or something as a success in their area of expertise?
  • 06:33 Introduction to the pratfall effect
  • 07:58 An example of being critical of yourself in the hope of improving
  • 10:45 Perceiving our own mistakes as worse than they are
  • 12:16 Playing through your failures and leaning on others for support
  • 14:37 Do people tie the success of others to their own?
  • 15:24 How does being fallible help you?
  • 16:24 Failing and falling forward: Recovering from our mistakes and improving upon them
  • 17:52 When the fight or flight response kicks in when the mistake occurs
  • 19:23 How should you perceive an audience when public speaking: friend or foe?
  • 20:50 Is this statement true? The main barrier to your own success is often yourself
  • 23:30 Jason’s story with the dictionary and the word ‘Zeugma’  
  • 26:29 The pratfall effect in marketing advertisements
  • 28:02 The significance of strong branding and the pratfall effect

Receive a reminder by email

Join the newsletter and we’ll send you a reminder right before the livestream starts (you can unsubscribe in one click at any time).

Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.