Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels.
The Brand Bucket Guy talks to the Brand SERP guy !
Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates.
This make phenomenal sense.
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