Fraggles, and Beyond (Cindy Krum with Jason Barnard)

Cindy Krum with Jason Barnard at Ungagged Los Angeles

Cindy Krum talks with Jason Barnard about Fraggles and beyond.

Cindy Krum and I discuss an awful lot of stuff in a lovely, meandering and super informative chat. Starting with Fraggles, and how powerful they are (top middle and bottom)… Plus some experiments we have done, the risks for Google and the possibilities for the future. And onto Darwinism in search, on-SERP SEO, local SEO, not needing a website, branding, offline SEO, ranking without an URL, the new EU directive, social metas. Crumbs. That’s a lot.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.