The Ultimate Podcast Strategy (Craig Campbell with Jason Barnard)

Craig Campbell with Jason Barnard at PubCon Las Vegas 2019

Craig Campbell talks with Jason Barnard about the ultimate podcast strategy.

Craig Campbell explains that I have got the strategy for my podcast all wrong. My plan is to not have a plan, which is not a good idea, it seems. So he tells me what I SHOULD be doing. Hint – have a plan.


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.