3 Common Misconceptions about E-A-T (Kristine Schachinger with Jason Barnard)

Kristine Schachinger with Jason Barnard at PubCon Las Vegas 2019

Kristine Schachinger talks with Jason Barnard about the 3 common misconceptions about E-A-T.

Google don’t look at author. They look at entities. Google don’t look at accuracy of facts. Kristine Schachinger uses Omegas as an example as to why. Then why linking out is so important. I expound my topic layer theory. They don’t use NLP, they use NLU. Which is why we need Schema.org… and we end up with a sulky robot on crutches. 


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at Kalicube.pro and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.