Content Creation for Voice (Alina Ghost with Jason Barnard)

Alina Ghost with Jason Barnard at BrightonSEO April 2019

Alina Ghost talks with Jason Barnard about content creation for voice.

We discuss Alina’s name, Alina Ghost, and how much we both learn from our respective podcasts before getting down to the nitty gritty. Content and strategy for voice search. Voice search saves time and time is our currency. Brilliant. Dan Shure suggests is a fan of providing multiple formats for content so that you have the right format at the right time for users. Text and audio, perhaps video… then I get predictably overexcited by Dan Shure’s name. Speakable content, accessibility (where I do a terrible Simon Cox impersonation), images, then APIs (companies will need to develop them to feed these devices). Lastly, we swerve into push notifications, specifically on voice. Warning – I talk too much in this episode. Poor Alina is very polite about it. 


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.