In this article, you will learn more about Twitter Boxes (Twitter Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation.
What are Twitter Boxes (Twitter Carousels) in SEO?
Simple Definition of a Twitter Box (Twitter Carousel)
A Twitter Box (Twitter Carousel) is a carousel of snapshots of the most recent tweets from your brand’s Twitter feed. It provides users with real-time information and the latest original tweets from your Twitter feed. It usually takes up two places in the SERP, which means that a SERP with Twitter Boxes (Twitter Carousels) will generally have fewer Bluelinks (which is great for Brand SERPs – see below). Twitter Boxes (Twitter Carousels) are a great way in building the reputation and credibility of a person or business.
At Kalicube, this Rich Element (SERP feature) is called a “Twitter Box” rather than a carousel, as they can sometimes appear in both carousel and box formats.
What Does A Twitter Box (Twitter Carousel) Look Like?
Twitter Boxes (Twitter Carousels) display your latest Tweets, in a series of three blocks in the SERP (as shown below). It shows the text of your Tweet and an image if there is any kind of visual attached to the Tweet (images, videos and GIFs are a great way to give users a visual representation of your brand that captures their attention).
Here is an example of a Twitter Box (Twitter Carousel) when you search for a company like Kalicube.
How Do I Get A Twitter Box (Twitter Carousel) In Google SERP?
To trigger Twitter Boxes (Twitter Carousels) for our audience when they google our brand name (Kalicube) we spent a year tweeting every single day, and getting relevant people to engage with our Tweets. The regularity shows Google that the content in our Twitter Boxes (Twitter Carousels) will always be fresh and the engagement from relevant people on Twitter with our posts indicates that our audience will be interested in seeing these Twitter Boxes (Twitter Carousels).
The good news is that Google does not give favouritism or any preferential treatment to Twitter Boxes (Twitter Carousels) in its SERP. The key is to give Google a signal of your strong Twitter presence, not by your thousand followers, but by consistently “tweeting” and proactively interacting with other users on the platform via the “Like” and “Retweet” buttons.
Here are some techniques that can help you get your brand Tweets on Google SERPs.
How Do Twitter Boxes (Twitter Carousels) Fit Into Brand SERP Optimisation?
What’s really interesting is that Twitter forwards your tweets directly to Google. So when someone searches your brand name on Google, a quick snapshot of your active Twitter feed is displayed. This supports the impression that you have a credible and effective online presence, especially with users who share your interests. The wonders of active Twitter Boxes (Twitter Carousels) make your Brand SERP engaging and intelligent.
All of that makes them very powerful on Brand SERPs (the Google result your audience sees when they search your brand name).
- You can learn more about Brand SERPs and how you can control yours and ensure that you keep your potential clients focused on an accurate and convincing depiction of you with The Fundamentals of Brand SERPs for Business by Jason Barnard;
- You can browse our free resources (hundreds of articles, case studies and how-to’s to help you optimise your Brand SERP and manage your Knowledge Panel;
- You can sign up for the Kalicube Academy where you can learn more about Rich Elements and how to trigger them in your Brand SERP. We also offer in-depth video-driven courses, resources and quizzes that make optimising your Brand SERP and managing your Knowledge Panel a relatively simple task;
- You can opt-for the done-for-you Brand SERP and Knowledge Panel solutions where we do the hard work, identify the solutions and ensure that you achieve your goals and get Google “dancing to your tune.”