HTML5 Semantic Tags: What they are and how to use them
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? If you know a little about HTML, you will know that HTML tags are (mostly) used to…
SEO – Glossary and FAQ
SEO terms and tactics that are helpful to Brand SERPs
Semantic HTML5 for Content Writers – The Essential Guide
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5…
Advanced techniques to be the Featured Snippet: Position 0 – A guide
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage….
The Future of SEO: Understanding, Credibility, & Deliverability
Originally Published on SEMrush December 03, 2020 (Jason Barnard) When someone searches on Google (or Bing), they express a problem they are seeking to solve or a question they need…
Understanding and Credibility: A Simple Approach to AEO
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use…
Weekly wisdom with Jason Barnard: The five P’s of ongoing content
Originally Published on SEMrush July 30, 2019 (Jason Barnard) Modified Transcript Hi, I am Jason Barnard. Welcome to Weekly Wisdom on SEMrush. Today I am going to talk to you…
How to create a Google-friendly FAQ section
Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat…
How to submit a URL or website to Search Engines like Google, Bing or Yahoo (A step-by-step guide)
Originally Published on SEMrush June 10, 2020 (Jason Barnard) If you have just launched a new website, on a brand new domain, you are not going to see it ranking on…
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a…
The 3 Pillars of SEO – Understanding, Credibility and Deliverability
The three pillars of SEO are listed below: Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The…
The simple 5 minute explanation of Artificial Intelligence and Machine Learning
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be…
How-To: Great SEO Meta Titles, Meta Descriptions and H1 for Your Pages
The perfect meta title [A USER PROBLEM OR QUESTION] Write this sentence, then rework it to perfection. You only have a few words … Your meta title should aim to…