Second Party Websites: What You Need To Know
What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,…
What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,…
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on…
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. …
What are Vertical Knowledge Graphs? Google has multiple Vertical Knowledge Graphs. Many people think only of the Main Knowledge Graph (which at Kalicube we also call the Knowledge Vault). There…
What is Google’s Knowledge Extraction Algorithm? The Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s…
What is Google’s Knowledge Vault Algorithm? The Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). The ultimate aim for Google is to “understand the…
What is Google’s Knowledge Panel Algorithm? The Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. It uses a mixture of…
What are Google’s Knowledge Algorithms? Simple Definition of the Knowledge Algorithms Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the…
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
What Is a KGMID (Google Knowledge Graph ID)? It is a unique identifier for entities in Google’s Knowledge Graph. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains…
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge…