Is it important for a company to have a strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)?

It is important for a company to have strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) credibility signals because these are significant factors in how Google evaluates websites and entities. The Kalicube Process takes this further by incorporating Notability and Transparency into the mix, creating NEEATT (Notability, Expertise, Experience, Authoritativeness, Trustworthiness).

The Kalicube Process offers website owners a comprehensive approach to optimization for EEAT by:

* Ensuring the website and digital ecosystem accurately represent who they are and what they offer.

* Making information about their products and services easily accessible and understandable for users and search engines.

* Addressing every possible question related to their offerings to demonstrate expertise and build trust.

* Establishing credibility through demonstrating not only EEAT but also Notability—being recognized in your field—and Transparency—providing clear information about the company’s business.

By following these steps within The Kalicube Process framework, companies can optimize their online presence for EEAT and enhance it with additional layers of credibility that Google’s algorithms recognize when determining which brands are trustworthy enough to recommend ahead of competitors. Most importantly, companies with strong credibility and NEEATT signals earn a place in Google’s Knowledge Graph and Google’s Knowledge Vault (which is part of Google’s brain where it stores its facts about the world). A place in the Knowledge Vault means Google knows who you are. When Google lists an entity in the Knowledge Graph, the entity is able to start building a Knowledge Panel and take control of its brand narrative online.

Helpful articles:

60 Simple Tips for Optimizing for Google’s E-E-A-T (Content, Author and Website Owner) >>
N-E-E-A-T-T: Things You Need To Know >>

PDF Guide: Get the Content Creator’s Guide to AI search engines: Get visible and get recommended >>