What is the relationship between Knowledge Panels and AI Overviews in Google Search (AIO)?

AI Overviews in Google are a new feature that uses AI to generate summaries of information related to a query. The summaries appear above the traditional search results and may include information from Knowledge Panels where the query is about an entity (a person, company or brand for example). A Knowledge Panel is a visual representation of entities (people, places, organizations, things) Google has found online and listed as entities in its Knowledge Graph, which is a massive database of information about the world.

When brands take control of the way Google and it’s AI algorithms represents them online, they reach the right people, in more ways, and bring more leads into the acquisition funnel.

The relationship between Knowledge Panels and AI Overviews are listed below:

* Information Source: AI Overviews frequently draw information from Knowledge Panels, especially when a query is about a specific entity (person, place, organization, etc.). The structured information in Knowledge Panels provides a trusted, reliable and concise source for the AI algorithms to create its summary.

* Complementary: AI Overviews and Knowledge Panels often appear together in search results. The AI Overview provides a quick summary, while the Knowledge Panel offers more in-depth and structured information. They work together to give users a comprehensive understanding of the topic.

* Visual Distinction: While both present information, they are visually distinct. AI Overviews typically appear as a text box above the search results, while Knowledge Panels are usually on the right side of the results page with a distinct visual layout.

* Not a Replacement: AI Overviews aren’t a replacement for Knowledge Panels or other search results. They are simply another tool to help you quickly understand a topic.

AI Overviews mean brands with Knowledge Panels are able to appear in an interactive AI generated summary, as well as the traditional Knowledge Panel on the right hand side. AI Overiews create a more interactive experience where users receive condensed summaries or recommendations directly related to their search queries.

AI Overviews represent an evolution in how search engines like Google provide information—moving from static displays of facts in Knowledge Panels to more dynamic and generative presentations that aim to enhance user understanding and engagement with search results.

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